DWC CONSULT: Expert in Consent Management Solutions

Building trust with your customers is essential, and you want to learn how to gain a competitive edge? Then register now for the free online event "Privacy-Led Marketing" and discover how to build trust for sustainable growth and brand loyalty.

What you'll gain:

An inside look at upcoming privacy regulations and their impact
Engaging discussions that push industry boundaries
Concrete strategies to build trust and responsibly use data
A dynamic lineup of keynotes, Q&As, and networking opportunities

The optimal technology stack that grows with you

We help you find and implement the perfect technology stack for your business to ensure maximum efficiency and innovation.

Effective solutions for data management and protection

Our customized data management and data protection solutions ensure that your data is processed securely and in compliance with the law, while maintaining data integrity.

A well thought-out strategy for the future

Focus on the data that really counts. With our strategy development, you can not only collect your data in compliance with data protection regulations, but also transform these valuable insights into well-founded and data-supported decisions.

An overview of our services:

We offer you a free initial consultation, where we select the right combination of services based on your specific needs.

Consent Management:

Audit & Analysis
CMP Implementation & Configuration
Preference Management
Google Consent Mode V2

Digital Analytics:

Server-Side-Tracking
Big Data & Machine Learning
Google Marketing Platform, Customer Data Platform, Open-Source
Data Analysis & Visualization

Request a free initial consultation

More than just consent management

Audit & Analysis: We conduct a thorough examination of your business to identify potential security risks and clarify the data protection requirements specifically relevant to you.
CMP Implementation: Based on our analysis, we implement a customized CMP designed to specifically address identified security vulnerabilities.
Configuration & Optimization: We tailor the CMP to your company to maximize efficiency and improve your consent rates.

Additional optional services in the area of Consent Management to optimize your business metrics include:

Preference Management
Google Consent Mode V2

30-40% higher consent rate, -30% bounce & unsubscribe rates, ~17% increase in customer lifetime value

Ensure compliance

Maximize performance

Audit & Analysis: We conduct a comprehensive audit within your company to identify targeted improvements together that will drive your business growth.
Strategy Development: To make informed decisions, we develop a data-driven strategy. This helps us identify the right technologies and measures that can scale with your business.
Implementation: We then perform a customized software integration tailored to your specific requirements and optimally complementing your existing technology stack.

Additional optional services in the area of Digital Analytics to optimize your business metrics include:

Server-Side-Tracking
Big Data & Machine Learning
Data Analysis & Visualization
Google Marketing Platform
Customer Data Platform
Open-Source Solutions

Maximize performance

Expertise & Experience

We have the knowledge and expertise to develop optimal strategies that meet more than just the most essential requirements.

Innovative ideas & Creativity

Thinking outside the box and developing creative solutions for tomorrow in order to be able to offer our customers innovative solutions.

Transparent Communication

Clarity is crucial. With us, you always know where you stand, with regular updates and reports on your project.

Reliable & On Schedule

For us, meeting deadlines and reliably delivering promised results is a matter of course.

Customized & Specific

We see your company as a whole and create strategies that are tailored to your goals and customers.

Scalable & Flexible

We implement technology that adapts to your needs so that it will still be efficient tomorrow.

Usercentrics CMP

We implement and configure the Usercentrics Consent Management Platform (CMP) specifically for your business. Through customized adjustments, we ensure that the platform optimally fits your requirements, helping you significantly increase your consent rates.

Google Marketing Platform

We offer support in the implementation, maintenance and optimization of Google marketing tools, including Google Analytics, Google Tag Manager, Google Ads, Google Campaign Manager and more.

Customer Data Platform

Link data from different sources to a central database to get a 360° perspective on your customers.

Big Data & Machine Learning

We support you in setting up a data lake or data warehouse for the central storage of important analysis data and implement AI and ML tools for evaluation.

How Düsseldorf Tourism generated 40% more data in compliance with data protection regulations through our collaboration

Like many companies, Düsseldorf Tourismus uses analytics data, always ensuring that it is collected in a GDPR-compliant manner from the web analytics tool Google Analytics in order to improve the user experience on their website. We assisted with the setup of a Google Server Tag Manager, which not only significantly improved the amount and quality of data collected, but also implemented an effective, privacy-compliant strategy by transitioning to first-party data.

Read the full story now

The Challenge

Düsseldorf Tourism, a leading company in the tourism industry, was faced with the challenge of increasing the efficiency of its online marketing campaigns without neglecting data protection. Restrictions imposed by browser tracking prevention technologies and adblockers made it increasingly difficult to collect and use relevant data.

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Solution

Working closely with us, we implemented an innovative solution that enabled complete data control by bypassing all common browser tracking prevention and adblockers. By introducing first-party tracking, we ensured that the use of Google Analytics and Google Tag Manager complied with data protection regulations. Our customized approaches allowed Düsseldorf Tourism to collect accurate and relevant data without compromising user privacy.

Technology we used:

__________________________________________________________

Google Tag & Web Manager Cloud Flare

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Results

Full data control by bypassing all common browser tracking preventers and adblockers
At the same time, first-party tracking ensures the privacy-compliant use of Google Analytics and Google Tag Manager
The end result: a 40% increase in data volume in compliance with data protection regulations with improved data quality

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Worldwide expertise

Your international network of experts

Thanks to our global partner network, we offer you expertise in data protection for every country in the world. We have already successfully implemented projects in various regions such as Europe, the USA, China, the Middle East and South America. With activities in over 25 countries, we are the ideal partner for internationally active companies.

A partnership for strong solutions

We have been a proud partner of Usercentrics, the leading provider of Consent Management Solutions, for many years. Our partnership enables us to offer you a CMP that is precisely tailored to your needs and built on scalability. Benefit from our experience and the comprehensive capabilities of the Usercentrics CMP. Together, we have already successfully implemented over 400 projects worldwide. Our solutions are not only customizable, but also future-proof.

Discover Consent Management now

We grow with you

Through our customer projects, we have worked with a wide variety of technologies worldwide and know what is important. With more than 400 successfully completed projects, over 80 satisfied customers in 25 different industries and 15 countries, we are well positioned to provide you with the most advanced and innovative solutions in the future. Our continuous growth ensures that we always work according to the latest best practices, giving you a decisive competitive advantage.

What is Consent Management?

Cookies? Consent? GDPR? – Why You Need to Understand These Terms to Succeed Online

12/19/24 9:08 AM 14 min read

What are the challenges of implementing server-side tracking?

This page is for anyone curious to understand the challenges of Server-Side Tracking (also known as Server-Side Tagging …

12/10/24 10:54 AM 4 min read

What are the advantages of server-side tracking?

This article is for anyone curious about understanding what Server-Side Tracking (also known as Server-Side Tagging or s…

12/7/24 11:10 AM 10 min read

Data protection laws worldwide

Europe

USA

Other

Protect what's important, promote what's possible - we make your digital success secure & measurable

The Privacy-Led Marketing Summit

The optimal technology stack that grows with you

Effective solutions for data management and protection

A well thought-out strategy for the future

An overview of our services:

More than just consent management

Maximize performance

We know what is important to our customers

Expertise & Experience

Innovative ideas & Creativity

Transparent Communication

Reliable & On Schedule

Customized & Specific

Scalable & Flexible

Usercentrics CMP

Google Marketing Platform

Customer Data Platform

Big Data & Machine Learning

How Düsseldorf Tourism generated 40% more data in compliance with data protection regulations through our collaboration

The Challenge

Solution

Results

Your international network of experts

Always stay up to date

What is Consent Management?

What are the challenges of implementing server-side tracking?

What are the advantages of server-side tracking?

Contact us for a non-binding initial consultation

We are here for you if you have any questions