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Blog
Latest news on Consent Management & Digital Analytics
Find out more about the latest changes and enhancements in the area of Consent Management and Digital Analytics and stay up to date with us. Learn more about advanced technologies, new features and benefit from tips and tricks and helpful case studies.
With our blog you can expect many exciting topics from the digital industry.
Privacy-Compliant Tracking Without Consent (Cookies) for GA4
Imagine this: you invest a significant amount of money in Google Ads, but in the end, you only see a fraction of the actual results. Why? Because up to 50% of your tracking data is lost due to declined cookie banners, ad blockers, and modern browser …
What is Consent Management?
Cookies? Consent? GDPR? – Why You Need to Understand These Terms to Succeed Online
What are the challenges of implementing server-side tracking?
This page is for anyone curious to understand the challenges of Server-Side Tracking (also known as Server-Side Tagging or server-side tracking). In a digital world where privacy is increasingly prioritized and browsers are introducing more restricti…