Data protection-compliant tracking without consent with GA4
In an era where the internet and technological innovations are evolving relentlessly, data capture and analysis are incr …
Preference management for improved customer confidence
What is Preference Management? Customers Have a Choice A Preference Management Center is a tool or system that companies …
The Google Consent Mode V2 deadline until March 2024
Starting from March 2024, the implementation of Google Consent Mode V2 becomes mandatory for website operators who utili …
From third party to first party: the future of data collection
Companies are increasingly switching from third-party data to first-party data. What are the reasons behind this? And wh …
Google Analytics: possibilities and legal aspects
Google Analytics without Consent Google Analytics is probably the most well-known and popular analysis and statistics to …
Google Tag Manager: GDPR-compliant use explained
Google Tag Manager GDPR-compliant In this blog post, we are dedicated to explaining the correct usage of Google Tag Mana …
Server-Side Tagging with Google Tag Manager
"Tag Manager Server Side" - Functionality, Benefits, and Costs In this in-depth blog post, we are dealing with server-si …
