Lei Geral de Proteção de Dados Pessoais (LGPD)

Meet LGPD requirements and achieve compliance

  • Achieve an LGPD-compliant online presence for your website or app
  • Minimize data protection risks and associated fines and penalties
  • Document the collection, storage and use of personal data according to best practices
  • Benefit from privacy-compliant and autonomous solutions with us by implementing a CMP, with the highest possible opt-in rates
  • Turn compliance into real competitive advantage and delight your customers

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LGDP Brasilien Map-2

This law came into force on August 16, 2020 and is adopted and enforced by the national data protection authority, Autoridade Nacional de Proteção de Dados (ANPD).

What is the Lei Geral de Proteção de Dados Pessoais (LGPD)?

The Lei Geral de Proteção de Dados (LGPD) is a comprehensive data protection law in Brazil that regulates the collection and use of personal data. The LGPD was heavily influenced by the European Union's General Data Protection Regulation (GDPR) and is similar to it in many respects. With a total of 65 articles, the LGPD protects the rights of data subjects whose data is collected and processed.

Who does the LGPD apply to?

According to Article 3 of the LGPD, your company is obliged to comply with this law if it meets the following criteria:

Companies based in Brazil

Any company based in Brazil that processes personal data must comply with the LGPD.

International companies

Companies that are not based in Brazil but process personal data of individuals in Brazil must also comply with the LGPD.

Public institutions

Brazilian state and municipal authorities and other public institutions that process personal data must also comply with the provisions of the LGPD.

LGPD compliance checklist for websites:

 

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Make sure that your privacy policy is formulated in a clear and easy-to-understand privacy policy to adequately inform consumers.

Manage consumer consent through a cookie policy and offer opt-out options in a consent banner.

Automate your consent management with a Consent Management Platform (CMP) to be LGPD-compliant in the long term.

Achieve LGPD compliance with DWC

Create a data protection policy

Develop a privacy policy that complies with all legal obligations set out in the legal text. Review and update your existing privacy policy regularly to ensure that it complies with the latest legal requirements.
  • Purpose and methodology of data processing: Clarify to consumers the specific purpose of the data processing, how the data will be processed and the duration of the processing, including the criteria for determining that duration.
  • Consumers' rights: Provide consumers with comprehensive information on how they can exercise their rights under data protection law, including the right to access, rectify and erase their data and the right to object to processing.
  • Corporate identity and data transfer: Be transparent about whether and what data is shared with third parties. Specify under what circumstances and for what purposes this transfer takes place and how the security of the data is guaranteed. 
Create a data protection policy for LGPD

Implement a Consent Management Platform (CMP)

The LGPD requires clear and informed consent from consumers before processing their data. Implement a Consent Management Platform (CMP) to manage consumer consent efficiently and in accordance with the requirements of the LGPD. This powerful platform will not only allow you to automate data collection, management and storage, but also ensure that all processes are in line with legal requirements for active consumer consent.
  • Compliance with opt-in requirements: Similar to the GDPR, the LGPD requires active consent from consumers for the collection, storage and management of their data. A CMP enables the implementation of these requirements through a clear and user-friendly opt-in method.
  • Automated data collection: By implementing a CMP, you benefit from centralized and automated collection of consumer consent. This simplifies administration and helps to minimize sources of error and ensure data integrity.
Implement a Consent Management Platform (CMP) for LGPD

Add a DSAR form for consumer requests

Integrate a Data Subject Access Request (DSAR) form on your website to ensure compliance with the LGPD. The LGPD requires that consumers can easily access their personal data and exercise their data protection rights. By providing a DSAR form, you enable consumers to request access to their data in a transparent and straightforward manner.
  • Improve accessibility: Post the DSAR form in a prominent location on your website to ensure it is easy to find for all users.
  • Offer alternative contact methods: In addition to the online form, a specific email address should also be provided for consumers to submit their privacy inquiries.
  • Inform consumers: Use consent banners and cookie policies to educate consumers about their rights and how to submit DSAR requests.
Fügen Sie ein DSAR-Formular für Verbraucheranfragen hinzu

Meet all LGPD requirements with a Consent Management Platform (CMP)

What consumer rights apply under the LGPD?

Recht auf Auskunft

Right to information

Consumers have the right to check whether a company is processing their personal data. They also have access to this data in order to view its use and processing.

Recht auf Zugang

Right of access

Consumers can request access to their personal data stored by a company. This enables them to check the completeness and accuracy of the data.

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Right to correction & deletion

Consumers have the right to have inaccurate or outdated personal data corrected. They can also request that a company deletes their data, provided there are no legal retention obligations to the contrary.

Recht auf opt out

Right to opt-out

Consumers have the right to prohibit the sale of their personal data. They can also refuse targeted advertising and object to the use of their data for significant decisions based on automated profiling.

We implement the Usercentrics CMP for you

The implementation of a Consent Management Platform (CMP) offers companies numerous advantages when handling personal data and helps them to comply with the LGPD. A CMP enables the efficient and legally compliant management of user consent. It not only improves the transparency and understanding of data processing processes for users by providing clear information about opt-ins and opt-outs, but also optimizes the user experience and strengthens their trust. In addition, automating the consent process with a CMP saves time and reduces errors. 

As data protection and digital analytics experts, we offer companies the implementation and configuration of the Consent Management Platform (CMP) from Usercentrics, the leading provider in Europe. Our expertise in data protection and digital analytics enables us to provide a customized solution that not only meets legal requirements, but also offers the highest opt-in rates and is optimally tailored to the specific needs and processes of your company.

Consent Management Platform Usercentrics

Your benefits of the Usercentrics Consent Management Platform (CMP)

Central consent management

Using a CMP makes it possible to manage all data protection requirements clearly in one place. This helps to maintain an overview and ensure that all processes comply with the requirements.

Global data protection

Usercentrics' CMP enables you to efficiently fulfill data protection requirements in multiple states or countries. With this platform, you can ensure compliance with various data protection laws worldwide by addressing the specific requirements for consumers in the respective regions.

Seamless integration

The CMP from Usercentrics is characterized by its easy integration into common content management systems (CMS) and website builder platforms. In addition, the platform can be extensively customized to your specific requirements to ensure optimal functionality and user-friendliness.

Benefit from our expertise in Consent & Data Management

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Download our free checklist for achieving LGPD compliance

Download our free checklist for achieving LGPD compliance