Protect what's important, promote what's possible - we make your digital success secure & measurable
Your experts for B2B consent and data management solutions
Are you ready to redefine the rules of digital marketing? With us by your side, doors will open to a world filled with innovative data privacy solutions and precise data analyses that will not only ensure your company's compliance but also drive it forward. Discover the power of data that is not just collected, but intelligently utilized to propel your business to the top.
Innovation leader Platform-independent Seamless integration Data protection expertise
The Privacy-Led Marketing Summit
Date: Nov 26, 2024
Time: 10 AM – 4:00 PM CET
Building trust with your customers is essential, and you want to learn how to gain a competitive edge? Then register now for the free online event "Privacy-Led Marketing" and discover how to build trust for sustainable growth and brand loyalty.
What you'll gain:
- An inside look at upcoming privacy regulations and their impact
- Engaging discussions that push industry boundaries
- Concrete strategies to build trust and responsibly use data
- A dynamic lineup of keynotes, Q&As, and networking opportunities
Clever strategies & innovative solutions
How your company can grow with us
The optimal technology stack that grows with you
We help you find and implement the perfect technology stack for your business to ensure maximum efficiency and innovation.
Effective solutions for data management and protection
Our customized data management and data protection solutions ensure that your data is processed securely and in compliance with the law, while maintaining data integrity.
A well thought-out strategy for the future
Focus on the data that really counts. With our strategy development, you can not only collect your data in compliance with data protection regulations, but also transform these valuable insights into well-founded and data-supported decisions.
Years in service
We apply all the knowledge we have learned so far to develop even better solutions.
Engagement
We feel responsible for everything we do - from choosing the right software to effective integration.
Satisfied customers
Our aim is to create solutions that benefit our customers and take them further.
An overview of our services:
We offer you a free initial consultation, where we select the right combination of services based on your specific needs.
Consent Management:
- Audit & Analysis
- CMP Implementation & Configuration
- Preference Management
- Google Consent Mode V2
Digital Analytics:
- Server-Side-Tracking
- Big Data & Machine Learning
- Google Marketing Platform, Customer Data Platform, Open-Source
- Data Analysis & Visualization
More than just consent management
- Audit & Analysis: We conduct a thorough examination of your business to identify potential security risks and clarify the data protection requirements specifically relevant to you.
- CMP Implementation: Based on our analysis, we implement a customized CMP designed to specifically address identified security vulnerabilities.
- Configuration & Optimization: We tailor the CMP to your company to maximize efficiency and improve your consent rates.
- Preference Management
- Google Consent Mode V2
Maximize performance
- Audit & Analysis: We conduct a comprehensive audit within your company to identify targeted improvements together that will drive your business growth.
- Strategy Development: To make informed decisions, we develop a data-driven strategy. This helps us identify the right technologies and measures that can scale with your business.
- Implementation: We then perform a customized software integration tailored to your specific requirements and optimally complementing your existing technology stack.
- Server-Side-Tracking
- Big Data & Machine Learning
- Data Analysis & Visualization
- Google Marketing Platform
- Customer Data Platform
- Open-Source Solutions
We know what is important to our customers
Expertise & Experience
We have the knowledge and expertise to develop optimal strategies that meet more than just the most essential requirements.
Innovative ideas & Creativity
Thinking outside the box and developing creative solutions for tomorrow in order to be able to offer our customers innovative solutions.
Transparent Communication
Clarity is crucial. With us, you always know where you stand, with regular updates and reports on your project.
Reliable & On Schedule
For us, meeting deadlines and reliably delivering promised results is a matter of course.
Customized & Specific
We see your company as a whole and create strategies that are tailored to your goals and customers.
Scalable & Flexible
We implement technology that adapts to your needs so that it will still be efficient tomorrow.
Technology that grows with you
Usercentrics CMP
Google Marketing Platform
Customer Data Platform
Big Data & Machine Learning
How Düsseldorf Tourism generated 40% more data in compliance with data protection regulations through our collaboration
Like many companies, Düsseldorf Tourismus uses analytics data, always ensuring that it is collected in a GDPR-compliant manner from the web analytics tool Google Analytics in order to improve the user experience on their website. We assisted with the setup of a Google Server Tag Manager, which not only significantly improved the amount and quality of data collected, but also implemented an effective, privacy-compliant strategy by transitioning to first-party data.
The Challenge
Düsseldorf Tourism, a leading company in the tourism industry, was faced with the challenge of increasing the efficiency of its online marketing campaigns without neglecting data protection. Restrictions imposed by browser tracking prevention technologies and adblockers made it increasingly difficult to collect and use relevant data.
Solution
Working closely with us, we implemented an innovative solution that enabled complete data control by bypassing all common browser tracking prevention and adblockers. By introducing first-party tracking, we ensured that the use of Google Analytics and Google Tag Manager complied with data protection regulations. Our customized approaches allowed Düsseldorf Tourism to collect accurate and relevant data without compromising user privacy.
Technology we used:
__________________________________________________________
Google Tag & Web Manager Cloud Flare
Results
- Full data control by bypassing all common browser tracking preventers and adblockers
- At the same time, first-party tracking ensures the privacy-compliant use of Google Analytics and Google Tag Manager
- The end result: a 40% increase in data volume in compliance with data protection regulations with improved data quality
Your international network of experts
Thanks to our global partner network, we offer you expertise in data protection for every country in the world. We have already successfully implemented projects in various regions such as Europe, the USA, China, the Middle East and South America. With activities in over 25 countries, we are the ideal partner for internationally active companies.
A partnership for strong solutions
We have been a proud partner of Usercentrics, the leading provider of Consent Management Solutions, for many years. Our partnership enables us to offer you a CMP that is precisely tailored to your needs and built on scalability. Benefit from our experience and the comprehensive capabilities of the Usercentrics CMP. Together, we have already successfully implemented over 400 projects worldwide. Our solutions are not only customizable, but also future-proof.
We grow with you
Through our customer projects, we have worked with a wide variety of technologies worldwide and know what is important. With more than 400 successfully completed projects, over 80 satisfied customers in 25 different industries and 15 countries, we are well positioned to provide you with the most advanced and innovative solutions in the future. Our continuous growth ensures that we always work according to the latest best practices, giving you a decisive competitive advantage.
Projects
Customers
Sectors
Countries
Always stay up to date
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This page is for anyone curious to learn what Server Side Tracking—or Server Side Tagging, also known as serverside trac…
What is client side tracking? A simple explanation
This page is for anyone curious about the basics of Client Side Tracking, also known as Client Side Tagging or clientsid…
GDPR explained simply: the most important facts at a glance
The General Data Protection Regulation (GDPR) stipulates that your website must obtain the clear and affirmative consent…
Contact us for a non-binding initial consultation
Phone
+49 40 33463437
Address
Willy-Brandt-Strasse 23 | 20457 Hamburg | DE
hello@dwc-consult.com